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Five more questions for market entrants

28 June 2010

In my last post I discussed five fundamental questions every business entering a new market needs to consider. In this one we consider the other five:

6. Does our value proposition give customers a compelling reason to choose us repeatedly?

7. How will we achieve an organisational culture that combines entrepreneurial […]

Questions for market entrants

June 23 2010

In Winners and Losers I aim to describe and explain, not to prescribe or predict. The success factors I identified for organisations that create new markets and establish lasting industry leadership certainly contain lessons for any business, but they’re mostly implicit. In my workshops for business audiences, I suggest ten any business […]