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Kieran Levis worked for 27 years in the markets for new media and technology, as a business executive, corporate entrepreneur and management consultant. Since 2006 he has concentrated on writing and workshops.

Corporate entrepreneur

Before the Internet became a mass medium, Kieran worked in several multimedia ventures to commercialise different combinations of information, computing and telecommunications, and evaluated many more.

At BT’s new ventures division, he devised, mounted and launched Supercall, the first premium telephone business in the UK. This dial-up radio service provided financial information, sporting commentaries and entertainment over the telephone to a wide range of niche markets. Supercall was launched in 1984 and reached profitability within two years.

As director of British Aerospace’s satellite television division, 1989-92, he started three new ventures: providing businesses with private satellite networks; Sportscast, a subscription channel for pubs; and Medical Television Network, a post-graduate training channel for hospitals.

Strategy Consultant

As a senior consultant at the PA Consulting Group, he advised multinational IT and telecoms companies on marketing and business strategy. In 1992 he started his own practice, Cortona Consulting, which specialised in markets for new media and technology, helping clients to understand rapidly changing competitive environments, evaluate business opportunities and develop new strategies. Occasionally he worked as an interim marketing or managing director.

Cortona’s clients included technology giants like HP, BT, Cisco, IBM, Intel and Oracle, media companies like Havas, Pearson, Video Arts and the BBC, educational innovators like the Open University, eCollege and Haute École de Commerce, and start-ups on both sides of the Atlantic. Between 1995 and 2004, Kieran worked frequently in Northern California.

Analyst and Writer

The Internet has figured in virtually all his work since 1994, and he has written several lengthy reports on aspects of its evolution – e-commerce, e-business, e-learning, Internet video and collaborative working. He took a particular interest in the impact of technology on training and education. He wrote The Business of eLearning (Screen Digest, 2002) He has also written articles on new media for the Financial Times and other publications.

He devoted most of 2004 to 2008 to researching and writing Winners and Losers, Creators and Casualties of the Age of the Internet, published by Atlantic Books in June 2009.