Contents
Introduction – pg. 1
Market Creation
Chapter 1, Prodigious Partners – pg. 17
Apple and Sony
Chapter 2, Capabilities and Vision – pg. 75
Chapter 3, e-Merchants – pg. 86
Amazon, Webvan
Chapter 4, Propositions and Discipline – pg. 113
Chapter 5, Shooting Stars – pg. 125
Netscape, AOL
Chapter 6, What It Takes – pg. 160
Chapter 7, Network Models – pg. 170
eBay, Google
The Bigger Picture
Chapter 8, New Markets and Networks – pg. 215
Chapter 9, The Disruptive PC – pg. 236
IBM, Encyclopaedia Britannica
Chapter 10, Creative Destruction – pg. 263
Chapter 11, Wireless Winners – pg. 291
BSkyB, Nokia
Chapter 12, Missing the Big Picture – pg. 329
Chapter 13, The Right Stuff – pg. 355
Postscript – pg. 386
Sources and Bibliography – pg. 391
Acknowledgements – pg. 399
Index – pg. 401
